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Running The Gauntlet
By Jim Ward
Running The Gauntlet
Running The Gauntlet

Running The Gauntlet, An Intimate History of the Modern Body Piercing Movement, is a must-read, can’t-put-it-down, amazing book. It will grab your attention and hold on, whether you’re a “body piercing fan” or not.

How did a lonely, small town Oklahoma boy become a history-making leatherman? What was it like to do body piercing when every technique, implement, and piece of hardware was improvised, and virtually no one other than hard core leathermen got pierced? How did body piercings go from being amplifiers of sensual/sexual energy to today’s literally in-your-face aesthetic statements? Jim Ward’s book answers all of these questions and takes you on an unforgettable journey.

Jim established the body piercing industry, opening his first Gauntlet studio in the mid-1970's. He is recognized as the preeminent pioneer in transforming body piercing from a personal desire and backroom amateur pursuit into a respected and regulated profession. He is also an “Old Guard” leather elder, and a member of the Chicago Hellfire Club and The 15 Association. He has worn a permanent collar and property tag for his Master Drew for over 20 years.

Richly illustrated with historical and contemporary photos – many in color – this book shows you what was hot and daring over the decades since Jim started body piercing. From a super-hot leatherman who was Jim’s first acquaintance with pierced nipples, to Janet Jackson wearing one of Jim’s designs during her infamous “wardrobe malfunction,” and Karl Rove’s father’s heavily pierced genitals, this is not only food for thought, but also a feast for the eyes.
 
Price: $49.95
BK018
 
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